The appointment of George Isitua-Onukwu as CEO of TBWA/Concept Unit marks a significant shift for the Lagos-based creative agency, which is part of the global TBWA Worldwide network. Effective July 1, 2026, Isitua-Onukwu takes the helm at a time when the agency is poised for growth in a rapidly evolving African market.
Isitua-Onukwu’s background includes extensive experience in brand strategy and creative leadership, making him a fitting choice to drive innovation within the agency. "George brings a wealth of experience and a fresh perspective that is essential for our next phase of growth," said Funke Opeke, Chair of the Board. This leadership change reflects TBWA's commitment to enhancing its creative output and adapting to the diverse needs of clients across Africa.
As the agency faces increasing competition and changing market dynamics, Isitua-Onukwu's tenure will likely focus on leveraging technology and digital platforms to engage audiences effectively. His leadership could usher in a new era of creativity, positioning TBWA/Concept Unit as a leader in the continent’s burgeoning advertising landscape.